Discover the ultimate outdoor adventure at the Discover Boating Northwest Sportshow in Minneapolis. Explore boats, gear, and family-friendly attractions!
The Discover Boating Northwest Sportshow, held annually at the Minneapolis Convention Center, stands as the Upper Midwest’s premier event for outdoor enthusiasts. This iconic show transforms the convention center into a vibrant marketplace, showcasing hundreds of boats, cutting-edge outdoor gear, and a variety of family-friendly attractions. Whether you’re a seasoned boater, an avid angler, or a family looking for an engaging outing, the Northwest Sportshow offers something for everyone. This comprehensive guide dives into the event’s highlights, practical details, and tips to make the most of your visit, while addressing its evolving landscape based on recent attendee feedback.
A Legacy of Outdoor Excellence
For decades, the Northwest Sportshow has been a cornerstone for outdoor lovers in Minnesota and beyond. Previously spanning multiple weekends, the event has adapted to modern challenges, now running over four action-packed days. Despite its reduced duration and scale—moving from four halls to three and eliminating hallway exhibits—the show remains a must-visit for those gearing up for boating, fishing, hunting, and other outdoor pursuits. Its partnership with Progressive Insurance and the Discover Boating initiative ensures a polished experience, blending tradition with innovation.
The show’s appeal lies in its ability to bring together a diverse range of exhibitors, from boat manufacturers to travel outfitters, under one roof. However, recent feedback from attendees highlights a shift in the event’s dynamics, with fewer small vendors and a perceived decline in vibrancy. This guide explores how the show continues to deliver value while addressing these concerns and suggesting ways it can evolve to meet modern expectations.
What to Expect at the Northwest Sportshow
The Northwest Sportshow is a one-stop destination for outdoor enthusiasts. Here’s a detailed look at the key attractions that make this event a standout:
1. Shop for Boats and Outdoor Gear
The heart of the Northwest Sportshow is its extensive display of boats and outdoor equipment. With hundreds of boats on showcase—from sleek fishing vessels to luxurious pontoons—attendees can explore the latest models and technologies. Marine electronics, fishing tackle, rods, reels, docks, and lifts are also prominently featured, catering to both novice and expert boaters.
Beyond boating, the show offers a wide array of gear for fishing, hunting, and camping. Exhibitors include major brands and smaller vendors, though recent years have seen a decline in the latter due to rising costs. Travel enthusiasts can connect with outfitters, guides, resorts, and lodges from the U.S., Canada, Africa, and Central America, making it easy to plan your next adventure.
Table: Sample Boat Types and Price Ranges
Boat Type | Description | Approx. Price Range |
---|---|---|
Fishing Boat | Compact, ideal for angling | $15,000–$50,000 |
Pontoon Boat | Spacious, family-friendly | $20,000–$80,000 |
Speedboat | High-performance, recreational | $30,000–$100,000 |
Bass Boat | Specialized for competitive fishing | $25,000–$70,000 |
Note: Prices vary based on brand, features, and customization. Consult exhibitors for exact quotes.
2. Super Thursday Special
For budget-conscious visitors, the Super Thursday promotion is a highlight. On the opening day, admission drops to $5 after 5 p.m., offering a cost-effective way to explore the show without the weekend crowds. Discounted parking and food specials further enhance the experience, making it an ideal time for a relaxed visit.
3. Walleye Fish Fry
Food is a big part of the Northwest Sportshow experience, and the Walleye Fish Fry on Friday evening is a crowd favorite. Attendees can savor beer-battered walleye served with tartar sauce and lemon. Pricing options include:
- Walleye only: $11.75 + tax
- Walleye basket with chips: $13.75 + tax
- Walleye basket with fries: $15.75 + tax
This event, available while supplies last, combines culinary delight with the show’s outdoor theme, creating a memorable evening for foodies and anglers alike.
4. Extreme Raptors Show
The Extreme Raptors Show at Booth 102 is a must-see for wildlife enthusiasts. Master falconer and wildlife rehabilitator Jonathan Wood presents an engaging performance featuring eagles, hawks, falcons, and owls. Combining action, music, and comedy, this show educates audiences about the history of falconry and the beauty of birds of prey. It’s a perfect blend of entertainment and education for all ages.
5. Hawg Trough: Pro Anglers in Action
Anglers will be drawn to the Hawg Trough, a 5,000-gallon aquarium stocked with native Minnesota fish species. Professional anglers demonstrate casting techniques, bait selection, and lure strategies, offering valuable insights for improving your fishing game. This interactive display allows attendees to observe fish behavior up close, making it both educational and entertaining.
Chart: Fishing Techniques Demonstrated at Hawg Trough

6. Fred’s Shed How-To Center
Presented by Progressive Insurance, Fred’s Shed How-To Center is a free resource for boaters seeking technical advice. Whether you’re troubleshooting engine issues, addressing maintenance concerns, or preparing for the boating season, expert technicians are on hand to provide solutions. This staple of the Northwest Sportshow ensures you leave with the knowledge to keep your vessel in top shape.
7. Fishing 101 and Skill-Building Activities
For those looking to hone their fishing skills, Fishing 101 at Booth 102 offers beginner-friendly lessons for anglers of all levels. Interactive activities like LUNDker Lake and Backyard Flipping, led by Lund Boat Fishing Pros and Student Angler Tournament Trail Coaches, allow attendees to practice casting accuracy. Young anglers receive free fishing coloring books or fish bingo games, making it a fun, family-oriented experience.
8. Catch-and-Release Trout Pond
The catch-and-release Trout Pond is a highlight for families, offering kids a hands-on introduction to fishing. With no limit to the number of casts, children can enjoy the thrill of catching fish while learning about conservation. This attraction fosters a love for the outdoors in the next generation.
9. Up North Boat Club
Need a break from the action? The Up North Boat Club at Booth 103 provides a Minnesota-inspired oasis where visitors can relax, grab a bite, and enjoy a drink. It’s the perfect spot to recharge with friends or family while soaking in the show’s laid-back vibe.
10. Ducks Unlimited Room
The Ducks Unlimited Room highlights the organization’s mission to conserve wetlands and protect waterfowl in Minnesota. Visitors can support this cause through silent auctions, raffles, and other activities. Kids can participate in free duck decoy painting, adding a creative element to the conservation focus.
11. Create a Crankbait
Young anglers and craft enthusiasts will love the crankbait-making station, where they can design custom lures using hard plastic bodies, quick-dry paints, and stick-on lure eyes. Sponsored by Tips Outdoors, this activity combines creativity with practical fishing knowledge.
Ticket and Parking Information
Tickets for the Northwest Sportshow are priced at $13 online ($15 on-site), with free admission for children 12 and under when accompanied by an adult. The Super Thursday deal offers $5 entry after 5 p.m., making it an affordable option for early visitors.
Parking is convenient, with options around the Minneapolis Convention Center ranging from $5 to $15. The skyway system ensures easy access from parking areas to the venue, minimizing hassle for drivers.
Table: Ticket and Parking Costs
Item | Cost |
---|---|
Online Ticket | $13 per person |
On-Site Ticket | $15 per person |
Child (12 and under) | Free with adult |
Super Thursday (after 5 p.m.) | $5 per person |
Parking | $5–$15 |
Navigating the Show: Tips for a Great Experience
To maximize your time at the Northwest Sportshow, consider these tips:
- Plan Your Visit: Review the show map and schedule in advance to prioritize key attractions like the Hawg Trough or Fred’s Shed.
- Arrive Early: Super Thursday or early weekend mornings offer lower crowds and better access to exhibitors.
- Bring Questions: Engage with vendors and experts at Fred’s Shed or Fishing 101 to get personalized advice.
- Budget for Extras: Factor in costs for food (e.g., Walleye Fish Fry) and potential gear purchases.
- Involve the Kids: Take advantage of family-friendly activities like the Trout Pond and crankbait-making station.
The Evolving Landscape: Attendee Feedback and Future Directions
Recent attendee feedback, as shared on platforms like X, reveals mixed sentiments about the Northwest Sportshow. Many note a decline in scale, with the event now occupying three halls instead of four and lacking hallway exhibits. The reduced presence of smaller vendors, attributed to high costs and lower returns, has led some to question the show’s long-term viability. For example, one attendee remarked, “It’s just getting too expensive for the return on their money,” while another suggested moving the event to the State Fairgrounds for a more outdoor-friendly setting.
Despite these concerns, the show retains strong points. Attendees appreciate the ability to connect with resort owners, resolve technical issues (e.g., Lowrance setups), and enjoy unique offerings like horseradish pickles and cheese from specialty vendors. The lower attendance noted by some has also made it easier to engage with exhibitors, creating a more intimate experience.
To remain relevant, the Northwest Sportshow could consider:
- Diversifying Exhibitors: Including vendors for tents, overland campers, and prefab cabins to appeal to a broader outdoor audience.
- Relocating or Expanding: Moving to a venue like the State Fairgrounds could allow for outdoor exhibits and attract more visitors.
- Enhancing Deals: Offering more competitive discounts on gear and boats to counter perceptions of diminishing value.
- Leveraging Technology: Integrating virtual elements or an app to showcase vendors unable to attend in person.
Chart: Proposed Improvements for Northwest Sportshow

Why Attend the Northwest Sportshow?
Despite its challenges, the Discover Boating Northwest Sportshow remains a vital hub for outdoor enthusiasts in the Upper Midwest. It offers a unique opportunity to explore the latest in boating and outdoor gear, gain expert insights, and enjoy family-friendly activities. The show’s blend of education, entertainment, and shopping makes it a worthwhile outing for anglers, boaters, and adventurers of all ages.
By addressing attendee concerns and embracing innovation, the Northwest Sportshow can continue to thrive as a cornerstone of Minnesota’s outdoor culture. Whether you’re planning your next fishing trip, upgrading your boat, or introducing your kids to the joys of the outdoors, this event delivers an experience that’s both practical and inspiring.
For more information, follow the Northwest Sportshow on Facebook and Instagram, and use hashtags #NWSpotshow, #NorthwestSportshow, and #DiscoverBoating to share your experience. Plan your visit today and dive into the adventure!
Happy Boating!
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